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More and more airlines are realizing a need for the valuable competitive
information found in the Marketing Information Data Tapes (MIDT).
With MIDT, you no longer have to guess. You can make well-informed
decisions, because now you will be able to view detailed information
about the booking activity of every agency and carrier in every market.
Your first and biggest impact will be seen in
sales and marketing.
Select a particular market, and in seconds you will know who its
most active travel agents are and the exact percentage of their
business that you and your competitors are receiving. This information
will allow you to:
- View agency productivity and performance;
- Target sales efforts;
- Develop effective sales incentive plans;
- Capture market share.
Next, you will discover travel patterns that show you where passengers
are coming from and where they're going. You might be surprised
where some of the business is originating. If you are receiving
MIDT processing on a daily basis, the data will reflect whether
or not an advertising campaign is successful and how long it takes
to produce results. Also, the daily data will provide you with passenger-booking
information for competitor flights departing in the near future.
This information will allow you to:
- Determine where to focus marketing efforts and budget;
- Monitor advertising impact of your carrier and competitors.
MIDT can be used to improve your planning and scheduling
MIDT reveals traffic patterns and future traffic flows. Simply put,
you can see when and where people are going. You will have a much
better picture of real time market size and market mix by fare class.
This type of information is allowing carriers to improve their operations
in planning and scheduling and yield management. Now you will be
able to accurately adjust the departure times in your route planning
and scheduling in order to accommodate and connect the flows of
traffic. As a result, you will have better screen display with the
GDS's. You will be able to:
- View real-time market size;
- View market mix by fare class;
- Determine carrier alliances;
- Forecast traffic.
The preceding provides an overview of the basic uses of MIDT.
Air carriers that are utilizing MIDT are continually discovering new
ways to apply the data in order to improve the efficiency of their
overall operations. MIDT is the best source of competitive information
available to the airline industry.
Are you taking advantage of the power of MIDT?
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