Market Focus is a module of the Midas system that provides a powerful, user-friendly, and effective decision support tool designed to assist various groups throughout the airline, such as planning, scheduling, and marketing. With Market Focus, you will be able to analyze competition in markets, airline performance, the effect of departure and arrival times, and trends over a period of time.

There are several basic report types that are available in the Market Focus module. They are:

• Market Reports
• Hub Reports
• Sales Reports
• Flight Analysis Reports
• Overall Totals

For each of the above reports, there are a variety of selection parameters that can be employed. There are too many to list here and they vary by report type, but a few of the available filters are:

• From, To, and Connect points - These can be entered as airport codes, city codes, area codes, or country codes.
• From and To Dates - Select anything from a single month to all of the months of available history.
• Point of Sale - Select by Continent, Country, State, Agency, or Branch.
• GDS - Select by one or more GDSs.
• Connect Time - Select by a range of connection times.

When viewing a Market report, from the initial summary level, you can drill down into the data, viewing it on a more and more granular basis down to the most detailed level available. At that level, you would see the marketing carrier, the flight, the operating carrier, the aircraft type, and the actual services classes sold. If necessary, this information can be viewed on a day-by-day basis.

From within each report, there are a number of options that can be employed to get a clearer picture of the report. This can mean changing the sequence of the report or changing which months are displayed.

All reports can be exported to Excel or for use as input to other systems. If a report is going to be run for an extended period of time, the report can be saved. When a new month of data has been loaded, Market Focus will automatically update the saved reports with the new data. This way, during the time that it is saved, the report will always be updated when you need it.