Estimated Market Size (EMS)

DOB customers are provided with one of the most accurate market estimation models in the industry.  The EMS model calculates industry market sizes and provides greater visibility to direct bookings by low cost and network carriers and competitors that are not captured through traditional GDS distribution channels.  Already integrated into the MIDAS application suite resulting in a reliable demand model by market and airline that provides airline analysts with the confidence they need to make well informed business decisions.

Market Seat Share (MSS)

A unique performance model measuring the expected O&D market share based on DOB’s industry leading algorithm.  DOB’s MSS model is self-calibrating, accurate, and cost-effective.